“According to the Ipsos MORI Veracity Index 2018, advertising executives rank below politicians as Britain’s least-trusted profession.” “Nurses remain the most trusted profession in Britain. This year 96 per cent say they trust nurses to tell the truth, following on from from their already high 2017 score (94%) and four percentage points higher than doctors (92%).

Advertising executives – a new profession for this year’s list – are the least trusted. Sixteen per cent of the public say they trust ad executives to tell the truth, making them less trusted than politicians (19%) and Government Ministers (22%). Journalists (26%) and Estate Agents (30%) complete the bottom five.

Engineers rank among Britain’s top five most-trusted professions. Eighty-seven per cent of the British public say they would trust engineers to tell the truth, making them the fourth-most trust profession in the country.” Read more.

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