“YouGov’s whitepaper, Better safe than sorry, asked policyholders if they intended to switch providers – and almost three-quarters (73%) said they were actively shopping around.”

“The first choice seems to be price comparison sites: 87% and 92% respectively of policyholders who are actively and very actively looking to switch insurers use them, compared to 14% and 25% who rely on friends and family.” Read more

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