With New Year Resolutions around the corner Mintel reports on the UK Fitness Industry. Their July 2019 industry report states “18% of Brits now members compared with 15% in 2018. This growth has primarily been driven by the expansion of low-cost operators, with PureGym and The Gym Group both having record years in 2018 for the opening of new locations. This accessibility, combined with low membership fees and long opening hours, has seen more people willing to enter the market than ever before.”

The report continues “There is stronger competition than ever from the home workout sector, with an ever-growing range of apps, subscription services and online personal trainers to provide guidance and motivation. The increasing emphasis on using data to monitor and track performance is bringing new opportunities to home workouts and gyms must ensure they maintain progress with technology to satisfy and retain members.”

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