Women’s Choice Best Brand
“Each year YouGov publishes its BrandIndex Women’s Choice Best Brand Rankings, showing which brands are held in highest esteem. The rankings are compiled by asking consumers “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
Heinz is followed this year by British high street staple Boots, which was last year’s winner (+52.9). Boots’ rating decreased by 1.3 points, taking the personal products retailer down to second position this year.” Read more https://yougov.co.uk/topics/consumer/articles-reports/2019/03/07/heinz-most-popular-brand-among-british-women