When I grow up

Published: 20 August 2019

Reed reveals what your kids really want to be when they grow up. As part of their latest research Reed explain: “we asked Gen Z the age old question of what they want to be when they grow up. What we found uncovered different career aspirations amongst children today than you might expect, and ones that that aren’t influenced by what their parents do.”
Veterinarian is the No.1 dream job for girls, followed by Teacher and Engineer. Professional Footballer, Inventor and Policeman are the top career choices for boys. Only one in seven (14%) of the children surveyed want to follow in their parents’ career footsteps.

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