Under the Influence

Published: 24 December 2019

An Ipsos study reports “Instagram is not as influential as you might think, well not when it comes to beauty at least. Despite being the home of ‘influencers,’ Instagram and photo sharing sites came bottom of a list of influences on women’s beauty regimes. Less than one in five British women (19%) said that their beauty regimes had been impacted by Instagram or another photo sharing websites.”

“Women are much more likely to take tips on their beauty routine from friends, more than two in five have seen an impact on their routines from friends. Mothers are almost as influential with 37% seeing a difference. Sisters and other family members are third most influential with a third seeing a difference (34%).”  Read more