Trust and Financial Advice

Published: 15 May 2019

A Vanguard study has shown “advised investors predominantly trust their current financial advisors: Eight in ten give their advisors a high trust rating. However, nearly one-quarter have had an experience that undermined trust in their current or previous advisor. Trust in a financial advisory relationship can be divided into three components—functional, emotional, and ethical.”

“Emotional trust has the greatest impact on overall trust, followed by ethical and functional trust. Advocating for a client and acting in the client’s best interest are the top two drivers of an advisor’s trustworthiness. Numerous other attributes are identified as having a significant impact on trust." Read more