The Strange Psychology behind Purchase Decisions

Published: 12 November 2019

The BBC reports “some studies have shown that people will buy according to their name. So for example, if your name is Frank, you might be quite likely to go for something valued at £55 because of the letter ‘F’. Crazy, but true.”

“Fortunately, only people with certain letters in their names need to worry about this one.” Read more to find out how to make the most out of your money.