The importance of ethical investing across the generations
Ethical investing and its appeal across the generations is a complex and multi-faceted trend according to the FT Adviser. The Schroders Global Investor Study 2017, published in September, breaks it down in more detail. It reveals 54 per cent of UK investors have increased their allocation to sustainable investment funds compared to five years ago. The study, which surveyed more than 22,000 investors globally and over 1,000 in the UK, found that globally, 78 per cent of investors say sustainable investing has become more important to them.
Schroders finds this varies by generation, with 86 per cent of millennials (defined as 18-35 year olds) citing its importance to them, followed by 79 per cent of Gen Xers (36 to 50 year olds) and 67 per cent of Baby Boomers (51-69 year olds). Read more here.