ES Sports Finding Its Audience

Published: 1 August 2019

"Game developers and esports broadcasters are contending with marketers of “traditional” sports for the same coveted demographic, ages 18 to 34—an audience that makes up 73 percent of viewers of esports” according to MBA@Syracuse, Syracuse University’s online MBA program.

"They have a global market that is growing quickly. Activate estimates that there were 270 million global fans of esports in 2016, and projects that number to grow to 495 million in 2020."

 

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