Breakfast got smaller

Published: 12 February 2019

The BBC reports “Bread and breakfast cereals are the most likely to be affected by shrinkflation, whereby a product shrinks in size but its price doesn't. The Office for National Statistics (ONS) studied the price of 17,000 items between September 2015 and June 2017. It found 206 products in all categories had shrunk in size, while 79 increased.” Among bread and cereals the ONS found 36 cases of shrinkflation. The next two categories with the largest number of shrinkflation cases were meat and confectionery.” Read more