Attractiveness of Baby Boomers

Published: 19 February 2019

According to Royal London “Baby boomers might be labouring under a mistaken belief that insurance companies just aren’t interested in them. But they are wrong. People aged 50 and above are often targeted by TV commercials espousing funeral plans. It’s all a bit outdated really, given improving health, better longevity statistics, the likelihood of people working for longer past normal retirement age, and the fact many people are fit, healthy and active well into their 70s. While it’s good to plan for the end of life, what sort of protection can people take out in their prime of life?” Read more