Advice or guidance?
The Citizen Advice Service explains “some individuals and organisations – often advice charities - offer financial guidance. This is different to financial advice. Guidance provides you with information about the various options available to you but should not recommend any particular option over another. Financial advice, however, informs you which specific product would best suit your needs.” Read more https://www.citizensadvice.org.uk/debt-and-money/getting-financial-advice/